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ASR

The identity is based on the construction of a system with an irregular grid that can be both complex and simple.

The main logotype was designed with a grotesque typeface witch is connected with the principal activity of the Atelier, arquitecture.
For the secundary logotype it was designed a customized sans serif typeface for the interior design and furniture fields of action of the Atelier.

There is also a short version of the logotype in both typefaces.

The empty space between the letters and the elements of the compositions plays a main role in all identity.

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